A pseudo marketing campaign was created to explore how text and images are used to create the different “voices” of outdoor advertising using LED digital signs. Thirty-one unique images were displayed across twenty-six digital signs, one image for each day of March 2013. The strategy was to repeat the word SALE, then pair a word with an image, then combine two images. This project is part of the Highway Gallery initiative of the Florida Mining Gallery and Clear Channel communications.
Jacksonville, Florida 2013